What would a Blaque Falcon 2019 look like? What did we achieve in 2018 that we could’ve improved on? These are questions that I continued to ponder on during the winter holidays. I’d love to say that it will always onwards and upwards, but I’m sure you’ve heard that elsewhere. Blaque Falcon itself as a brand has continued to enthral me in so many ways. Over the years since its conception, as I’ve grown as a creative Blaque Falcon itself has grown, so naturally the brand itself can only ever go in one direction.
I have found many positive traits in my own personal development as the brand has grown, but have found many other aspects that must improve for it to grow even stronger than ever. This must be the challenge that all entrepreneurs, as well as aspiring businessmen and women go through on a day-to-day basis. Even those who understand their potential, but are unsure on which direction they must place their creative energies. Their talent continues to haunt them, while the societal pressures of conformity bind them to a regressive form of spiritual lockdown.
If you are one of these people, believe me you are not alone. Blaque Falcon has always been a healthy outlet for me to express the expansive imagination going on in my mind – and perhaps it can do the same for you too. I made the free choice to change the spelling of Black to ‘Blaque’ to simply add some personality to the brand, while also immediately forcing the seeker to ask themselves the following question/s (among others): What does the bird image represent? Why is it spelt like that? What’s the story behind the symbol? When I heard onlookers ask those exact questions during my stint on becoming a market trader, I knew that that Blaque Falcon is almost certain for success.
The greatest challenge that all of us face in our times is, the current trend of instant information. Information and data is sent through instantaneously at an alarming rate and almost everyone that owns a smartphone has an opinion on the latest gossip or fashion trend that embarks the web. How do we relinquish ourselves from the constant pull and urge to bring out our phones from the ever-growing distraction of social media? A pertinent question for us as a growing brand, would be how we stand out as a brand amongst all of the noise?
The answer is simple but difficult. We continue to keep the persona of the Falcon, by persistently focusing on our prey, which in this case would be our goals and objectives. We already know what the wings represent, but we must continue to remind ourselves of how essential it is to continue to strive for the natural regal boldness of the Falcon. This is an attitude and identity that you can also adopt, for removing the chains of ignorance and fear will always be an uncomfortable but liberating experience – as I have known personally in my own development.
What would a Blaque Falcon 2019 look like? As much as I’d like to get a crystal ball out on the finer details of the year, what I can guarantee is what I have always stated on previous posts – we will continue as always to push ourselves for an aggressive expansion of our brand.